Fax: 800-317-3293 Phone: 616-550-7364

Company History

The Company

1st Choice Financial Services, LLC was established in 2012 with one goal in mind: to be our customer's 1st Choice when considering floorplan options. 1st Choice offers customized term plans to accomodate inventory turnover, cost control and, most importantly, improve cash flow.

We think of ourselves as BIG enough to fulfill your needs, but SMALL enough to serve those needs.


Talal Shaban

"The most important thing I have learned from my experience as a floorplan manager is that cash flow is the single biggest challenge to success for every used car dealer in today's market. 1st Choice looks at average cost per vehicle and inventory turnover to build a term plan with pricing that will optimize our customer's profit and cash flow."

Mark Hammonds

"With twenty year's experience in the auction industry, especially witnessing the changes in the last ten years, I have seen the challenges facing every used car dealer at the wholesale level - dwndling suppy and rising residuals and costs. I am excited by what 1st Choice offers our customers. Just call us - we are glad to share our options and forge a partnership."